Mercedes-Benz Vans communication has traditionally focused away from television. But we are seeking new and interesting opportunities. We can support our proposals with great numbers and be convincing. We do not avoid television if we see potential there. One example is the sponsorship message from Mercedes-Benz Vans for the programme “How to Build a Dream” on FTV Prima. This programme targets building and displays the work of craftsmen who need vans for their daily work. So selecting a Mercedes-Benz van is an excellent choice.