Big Shock!, 2015-2016
Limited edition cans of Big Shock! have been produced in honour of the Trabant voyage across the Pacific led by Dan Přibáň. The adventurers’ yellow sponsor did not take the easy way out with a Trabant on the can, but instead chose a unique design that stands out on shelves. That's how we feel cans of Big Shock! looked when they arrived at its destination with the adventurers. The cans appeal to fans of Big Shock! so much that they are asking for the same design for other flavours, too. The great idea and great design has also been acknowledged by the Art Directors Club with a bronze medal at the Czech Creative Awards.