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WE ARE MANAGING THE MERCEDES-BENZ CRM PROGRAMME

Mercedes-Benz, 2014-2015

We set up the CRM programme to meet the long-term communication strategy of Mercedes-Benz in the Czech Republic. Communication with customers is now more targeted thanks to segmentation taking into account socioeconomic, demographic and behavioural characteristics. Thanks to quality data cleansing and connecting to the control database, we have managed to fundamentally eliminate returned consignments and increase the efficiency of what is sent out. We also designed a lead management system that supports the operation of the CRM programme and also acts as feedback for setting communication campaign KPIs (implementation is planned for 2015).

Other work