Polabské mlékárny, 2014-2015
We expect low-fat yoghurt to have a thin consistency and be full of artificial thickeners. Milko Greek yoghurt is fat free but has not lost that excellent natural thickness characteristic of Greek yoghurt. We chose three key features: light, thick and full of protein. Then we dramatised them in fun dialogues between two female friends and two bodybuilders. A successful product and a successful ad create ideal conditions for the product to become a bestseller. Milko Greek yoghurt is flying out of fridges at lightning speed and people are quoting the ad.