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WE HAVE BREATHED LIFE INTO LIVE WATER

Toma Natura, 2015

The television ad dramatises the fact that Toma Natura is bottled directly from a deep well without being touched by human hands. This way it retains all the original nutrients it transfers to everything it touches. Drops of Toma Natura water, accidentally spilt when rescuing a hedgehog crossing the road, change dry trees into a green avenue or turn a girl’s summer dress on a town square into a blooming flower bed. The ad was directed by Jiří Hanych. The director would like to thank our designers for filling the screenplay with a hedgehog, a pair of cats and a small child. As every newcomer to advertising knows: “Children or animals in advertising is the death of the director!” We gave him both. See for yourself how he handled it.

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