Vinařský fond (Viticulture Fund), 2014-2015
We consider domestic wines to be of good quality, but often attribute more prestige to foreign wines. We have to change this opinion. We found an inspiring quality in good sound – whether literally in the sound of ringing glasses or figuratively in the good reputation of our wines in society. We put Ondřej Brzobohatý, a famous lover of domestic wines, in the starring role. The campaign has had a great impact on people’s mindset. This year’s research showed that 68% of respondents said our wines “have great prestige” – which is a 21% increase over last year!