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ZUBR GRAND trumps all

Zubr, 2016

When producing ZUBR GRAND beer, hops are added gradually to the wort in four batches to achieve the optimal bitterness of the beer and retain maximum hop aroma. The result is a beer with a grand fullness and colour with a distinctive, delicious bitterness and the aroma of freshly picked hops. It has four aces, which we are presenting in the campaign with playing cards, and a bison is naturally included.

We prepared POS materials, a consumer competition for retail, a radio ad, print advertisement, OOH ads and Facebook visuals for the campaign – a perfect combination for ZUBR GRAND to flow freely.

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