Zubr Yuzu & Lime, Summer 2015
A beer ad, especially if it is for fruit shandies, has to arouse the desire to drink to the fullest. The ZUBR Yuzu & Lime summer campaign evokes freshness full of fruit juice at first glance. We also strengthened the impulse to buy with a consumer competition for 3 weekend kiteboarding courses, 9 Samsung Galaxy smartphones, 90 stylish speakers and 300 fashion t-shirts. The successful campaign combined with the hot weather produced record sales.